The electronic music scene has a new powerhouse with the launch of SEVEN, a queer and FLINTA*-leaning label redefining the boundaries of house and techno. On November 22, 2024, SEVEN made its mark with a debut release that sets the tone for its mission: CRYME’s five-track EP, Hold On. This electrifying collection not only introduces a unique sonic journey but also showcases a masterclass in collaboration, featuring remixes from Cinthie, Obscure Shape, Lydia Eisenblätter, and VOLPE.
At its core, SEVEN is about creating space for joyous, boundary-pushing music. The label’s ethos—uplifting sounds, unexpected artist pairings, and genre-defying remixes—shines brightly in this release. True to its mission, Hold On is more than a single; it’s a bold statement.
The EP kicks off with the original mix of Hold On, an energetic anthem that’s as hypnotic as it is dynamic. CRYME weaves a weighty low-end drive with saturated rhythms and captivating vocal lines, crafting a track that feels both deeply personal and universally resonant. Its pulsating intensity and emotional pull are a testament to CRYME’s ability to connect with listeners on the dance floor and beyond.
The magic of Hold On is amplified through its remixes, each offering a fresh perspective while honoring the original’s essence. First up is Cinthie, a Berlin-based maestro known for her soulful house sensibilities. Cinthie’s rework breathes new life into the track, adding choppy stab sequences, airy strings, and a groovy bass hook. The result is an upbeat, feel-good remix perfect for sunny outdoor raves or intimate club nights.
Obscure Shape then takes Hold On into darker, techno-driven territory. With a robust drum workout and dubbed-out fragments of the original keys and vocals, this remix transforms the track into a high-energy techno anthem, ready to ignite peak-time dance floors. Lydia Eisenblätter delivers a remix steeped in nostalgic rave energy. Crisp breaks, gritty stabs, and pulsating subs combine to create a track that feels both retro and forward-thinking, bridging the gap between eras.
Closing out the EP is VOLPE, whose ethereal dub techno interpretation is a masterclass in subtlety and depth. Spiraling dub echoes, heavily shuffled percussion, and a buoyant bass groove make this remix a dreamlike journey, perfect for moments of introspection or closing a set on a high note.
SEVEN isn’t just another record label—it’s a movement. With a focus on queer and FLINTA* representation, SEVEN is carving out a space where diversity, creativity, and community thrive. By embracing house and techno’s intersection and championing unexpected collaborations, SEVEN aims to create music that brings smiles to faces and bodies to the dance floor. This philosophy is evident in every aspect of Hold On. From the original’s emotive pull to the remixers’ boundary-pushing interpretations, the EP encapsulates what SEVEN stands for: music that surprises, uplifts, and connects.
CRYME’s Hold On is just the beginning of what SEVEN has to offer. Whether you’re a fan of soulful house, pounding techno, or experimental sounds, this EP has something for you. Dive into the Hold On EP on your favorite streaming platform and experience the energy and vision of SEVEN. To keep up with SEVEN’s latest releases, exclusive artist features, and one-of-a-kind collaborations, visit their website at SEVEN Label. Join a community that’s reshaping the electronic music landscape, one groundbreaking release at a time.
With Hold On, CRYME and SEVEN have set the stage for a promising future. This debut release is not just an EP; it’s an invitation to join a movement that celebrates innovation, inclusivity, and the transformative power of music. Don’t miss your chance to be part of something extraordinary—press play, hold on, and let the journey begin.
