Lexi Berg has always had a gift for crafting music that feels both deeply personal and universally resonant. With her latest release, In So Deep, she takes listeners on an evocative journey through nostalgia, love, and the quiet magic of everyday moments. Produced alongside Jim Eliot (Ellie Goulding, Kylie Minogue) in the rolling hills of Wales, the song is a seamless blend of raw acoustic instrumentation and shimmering electronic textures. The result is an intoxicating mix of warmth and psychedelia—deeply immersive and emotionally rich.
From the very first notes, In So Deep feels like a sonic embrace. The verses are stripped back, allowing Lexi’s signature raspy, soul-infused vocals to shine. There’s an intimacy in the way she delivers each lyric, as if she’s letting listeners in on a cherished memory. Then comes the soaring chorus, a wave of lush harmonies and swelling melodies that lift the song into something cinematic. It’s the kind of track that transports you—whether it’s to a summer road trip, a long-lost love, or a golden-hued memory tucked away in your mind.
Lexi’s sound is a unique fusion of her Swedish-American roots and London’s dynamic music scene. Raised on a houseboat in Stockholm and classically trained in piano since childhood, she has a natural instinct for melody and storytelling. Her music effortlessly combines Swedish pop’s polished hooks with the raw authenticity of Americana and folk influences. There’s something timeless about her songwriting, reminiscent of 70s greats but undeniably modern in its execution.
Over the past year, Lexi’s independent releases have been making waves. Tracks like Lonely Satellite have earned recognition from BBC Radio 1, Radio 2, and Radio 6, as well as prominent placements on Spotify and Apple Music playlists. Her sound has caught the attention of over 100 music blogs, while her songs have found a home on more than 800 curated playlists. It’s clear that her music resonates on a global scale, striking a chord with fans who crave authenticity in an age of fleeting trends.
Her journey in the industry has been anything but conventional. Discovered in London by Faris Badwan of The Horrors, she quickly gained traction with her debut single What If, which was later featured in the BAFTA and Oscar-nominated film Pieces of a Woman. This breakthrough led to sync placements in Love Island, MTV Teen Moms, and Channel 4 Sunday Brunch, expanding her audience far beyond the indie music scene. Her 2021 EP Empire of One, released under Warner Music UK and produced by Jimmy Hogarth (Sia, James Blunt, Duffy), solidified her as a powerful force in contemporary music. Since then, she has toured with Deacon Blue and The Howling Bells, performed at legendary venues like Ronnie Scott’s, and taken the stage at festivals including Isle of Wight and Wilderness. One of her most unforgettable moments was singing the American national anthem at the O2 Arena, an electrifying performance broadcast to over 35 million viewers.
But Lexi’s artistry extends beyond the studio and stage. Over the past year, she has been dedicated to community-building, hosting a monthly jam night and securing a residency at Notting Hill Arts Club—providing a platform for emerging artists. She also launched Lexi Berg Presents on Shoreditch Radio, where she dives into the stories of fellow musicians, offering a space for creative conversation. At the same time, she’s been growing her digital presence, with TikTok Live becoming a major tool in connecting with new fans. In just one month, her audience surged from a few hundred viewers to over 24,000—a testament to her ability to captivate across platforms.
With In So Deep, Lexi Berg continues to carve out a unique space in the music world—one where soul, nostalgia, and modern production meet in perfect harmony. The track is a lush, hypnotic reminder of music’s power to transport and heal. As her journey unfolds, one thing is certain: Lexi Berg is an artist in her prime, and the world is finally catching up to her brilliance.
