The Hogstad Brothers are back with their infectious new single Worth It, released on February 7, 2025, just in time to soundtrack quirky Valentine’s Day celebrations. The track is a kitschy, trippy, and hilariously honest love song about embracing a partner’s imperfections while recognizing they’re undeniably worth the chaos. With clever lyrics, irresistible grooves, and a signature playful vibe, this track captures the duo’s innovative approach to music and storytelling.
Forget the love goggles—Worth It doesn’t sugarcoat the messiness of real relationships. Instead, it dives right into the chaos with tongue-in-cheek lines like “Contusion on my temple, I kinda need a helmet when I’m with you. Little klutzy and neurotic, but you know that you got it. You’re worth it.” Delivered with croony, auto-tuned call-and-response vocals layered over a growling bassline, buttery guitar riffs, and a hypnotic beat, the song is a sonically rich experience that keeps listeners hooked from the first note.
The accompanying music video is a visual trip that perfectly matches the song’s offbeat energy. Created using a hacked X-Box Kinect camera and a custom 3D visual generation program developed in collaboration with a hacker friend, the video features psychedelic projections and abstracted imagery. The result is a mesmerizing and slightly absurd visual feast. Jonathan Hogstad shared a laugh about the filming process, saying, “We’re fairly serious artists, but we’re also brothers. It’s hard not to have fun and goof around. When we were filming and Brandon jumped up into the frame to yell ‘Babe!’ I nearly fell out of my seat laughing and we couldn’t resist leaning into the ridiculousness.”
This same innovative spirit drives The Hogstad Brothers‘ immersive dance parties, where they perform as a DJ/VJ duo, blending their music with dancer-interactive psychedelic projections. Using hacked infrared depth cameras, they transform dance floors into vibrant, surreal landscapes. Their creative fusion of music and visuals has earned them a devoted following in underground and experimental music scenes.
Originally from Palmdale, California, Jonathan and Brandon Hogstad moved to New York in 2008, where they began writing music and forming bands that showcased their eclectic tastes and playful energy. As producers under the moniker Flyer Learning, they gained praise from Earmilk.com, which highlighted their “groove-driven production” and seamless blend of analog and digital synthesis.
Their debut EP A World of Love & Hate in collaboration with singer Shola Adisa-Farrar marked their first release as The Hogstad Brothers, earning them a reputation for crafting emotionally resonant yet innovative tracks. In January 2025, they dropped Spinning Round as the lead single for their forthcoming debut album Creatures in the Dirt. Now, Worth It stands as their second single, teasing what promises to be a genre-bending, mind-expanding full-length release.
Whether you’re dancing under their psychedelic projections at a live show or vibing to their latest single at home, The Hogstad Brothers deliver an experience that’s equal parts fun, heartfelt, and creatively groundbreaking. Worth It encapsulates everything fans have come to love about the duo: bold creativity, infectious grooves, and a sense of humor that never takes itself too seriously.
Available now on all major streaming platforms, Worth It is proof that love, even when a little messy, is worth celebrating—and dancing to. With their first full-length album on the horizon, The Hogstad Brothers are set to bring their signature sound and visual innovation to an even bigger audience. Don’t miss out—this is one love song that deserves a permanent spot on your playlist.
