Emerging artist William McLaughlin, better known by his stage name WGMC, is poised to make a lasting impression with his debut single, Better, released on January 4, 2025. A fresh voice in the music world, WGMC channels his multifaceted creativity into a track that’s both deeply personal and universally resonant, combining elements of flamenco, rock, and avant-garde experimentation. Better serves as a powerful introduction to an artist whose mission is to inspire, entertain, and connect with listeners on a profound level.
For WGMC, music is more than just sound; it’s a tool for self-expression and transformation. Drawing from a diverse array of influences, including the Red Hot Chili Peppers, Thundercat, Primus, Mozart, and James Brown, he crafts a sonic tapestry that feels as eclectic as it is cohesive. With a foundation that also nods to video game and film scores, his work blurs genre boundaries, appealing to fans of both timeless classics and contemporary experimentation. In Better, WGMC explores themes of self-improvement, perseverance, and the pursuit of happiness, all while maintaining a playful sense of humor—a reflection of his belief that even the pursuit of perfection should be accompanied by joy and laughter.
The single’s composition immediately captivates with its flamenco-inspired bass hook, a deep and sultry line that forms the backbone of the track. WGMC’s vocal performance, rich and harmonious, weaves seamlessly with the driving drum rhythms and tasteful guitar flourishes. Avant-garde elements—unexpected sounds and noises—add a layer of intrigue, inviting the listener to dig deeper into the song’s intricate arrangements. This blend of technical skill and emotional depth creates a listening experience that’s as intellectually stimulating as it is emotionally satisfying.
Lyrically, Better reflects WGMC’s introspection and optimism. The song delves into the idea of striving for self-improvement in a world that can sometimes feel aimless. It’s a rallying cry for anyone who has ever grappled with the existential questions of purpose and fulfillment, offering solace in the idea that the journey toward betterment, even if imperfect, is what brings meaning and joy. WGMC’s words resonate with a raw sincerity, making it easy for listeners to see their own struggles and triumphs reflected in his narrative.
What sets WGMC apart isn’t just his ability to channel his influences into something fresh and innovative—it’s his authenticity. He doesn’t just want to entertain; he wants to forge a connection, to make his listeners feel the way he does when he hears his favorite music. His passion for creativity shines through in every note and lyric, as does his determination to carve out a unique space in the music world. With Better, he takes the first step in what promises to be an exciting journey, inviting listeners to join him in exploring life’s complexities and joys through sound.
As WGMC looks ahead to his first professionally produced album, Better serves as both a bold statement of intent and a tantalizing glimpse of what’s to come. The track encapsulates his philosophy of using music as a tool for inspiration and escapism, connecting deeply with his audience while leaving them curious for more. For those seeking a fresh, innovative voice in music, WGMC’s debut single is a must-listen.
