Zachary Mason is not your typical rock artist. He’s a storyteller, an experimenter, and, most importantly, a musician unafraid to challenge convention with humor and wit. His latest single, “I Wish Humans Were Made In A Factory…“, released on February 15, 2025, is a testament to his quirky yet insightful approach to songwriting, blending indie rock, classic rock, and a touch of the experimental into something both entertaining and subtly thought-provoking.
The song, Mason’s eighth single and thirteenth release overall, carries a distinct tongue-in-cheek perspective on human nature, imagining a world where people are mass-produced in a factory instead of being born the traditional way. It’s an idea that, on the surface, is playful and absurd, but beneath the humor, there’s a deeper reflection on human flaws, societal tensions, and the inevitable conflicts that arise from our unpredictable, organic existence.
From the moment the track kicks in, it’s clear that Mason has crafted something special. The driving guitar riffs, steady drumbeat, and raw, unfiltered vocal delivery feel reminiscent of early 2000s indie rock, with a hint of classic Dylan-esque storytelling woven into the lyrics. The melody is catchy but unconventional, with unexpected chord changes and rhythmic shifts that keep the listener engaged and on their toes. It’s the kind of track that feels familiar yet refreshingly original, a rare feat in today’s oversaturated indie scene.
Lyrically, Mason delivers a witty yet sharp critique of human nature, embracing sarcasm and observational humor in a way that few artists can pull off effectively. Lines exploring the chaos of human relationships, the inconsistencies of emotions, and the inefficiencies of our “natural” design feel both comedic and unsettlingly relatable. The chorus—simple yet impactful—repeats the song’s title in a way that cements the absurdity of the idea, while also making you question if it’s really that absurd at all.
Mason’s playful yet introspective approach to songwriting has been a defining feature of his work since his 2021 musical debut, but I Wish Humans Were Made In A Factory… feels like a new level of refinement in his artistry. It’s bold, satirical, and musically adventurous, showing that Mason isn’t just here to make songs—he’s here to make a statement.
The production retains a raw, almost DIY feel, reflecting Mason’s independent spirit and hands-on approach to music-making. Having recorded around 200 demo tracks since starting his musical journey, Mason has proven himself to be an artist deeply committed to experimentation and evolution. His work has already earned recognition from Spanish Rolling Stone, Bay FM, and Minuto Indie, and his previous single, “Sweet Sunshine,” found airplay on over forty radio stations.
Beyond radio success, Mason’s talent has been acknowledged in the film and TV world, with some of his tracks being accepted into the catalogue of sync companies like YTINIFNI Pictures and Brazilian film company Relva Music. This ability to craft music that resonates beyond traditional indie spaces speaks to his versatility and his knack for creating songs that feel cinematic, emotionally rich, and thematically bold.
Musically, Mason pulls inspiration from Neil Young, Bob Dylan, Mac DeMarco, and The Beatles, blending their storytelling prowess, laid-back charm, and fearless experimentation into his own unique style. But while these influences are clear, Mason’s sound isn’t just an imitation—it’s an evolution, a modern take on classic songwriting that manages to be both nostalgic and forward-thinking.
I Wish Humans Were Made In A Factory… is the kind of song that makes you laugh, think, and maybe even question the world around you. It’s a refreshing and clever take on modern rock, proving that Mason isn’t just another indie artist—he’s a storyteller, a provocateur, and an artist unafraid to take risks.
With each release, Zachary Mason continues to push boundaries and challenge expectations. Whether you’re drawn to his sharp wit, his dynamic musicality, or his willingness to embrace the weird and wonderful, one thing is certain—his music is impossible to ignore.
So if you’re looking for a song that’s equal parts fun, bizarre, and brilliantly crafted, I Wish Humans Were Made In A Factory… is your next must-listen. Turn it up, let it sink in, and maybe—just maybe—you’ll start seeing humanity in a whole new light.
